Archive for WordPress


How to Improve Your Website Loading Speed

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website loading speed

website loading speed

Website load time is the time it takes for your webpage to appear on the user’s screen. Usually websites load so quickly that we don’t even notice the slight time it takes.

Why is website loading time important?

Internet users are generally very impatient. Even a slight delay in a webpage loading reduces the quality of user experience. So increasing the speed at which your site loads improves the site for the user. The better the user experience the better your site is likely to do. So this is one reason that website load time is important.

Another reason why you need to look at page loading speed is Google. Google now includes page load speed in website page rank. In other words if your webpage loads quickly you will be rewarded with a higher search engine result. If two websites are identical in all other respects but one is faster, the faster website will rank higher in Google search results.

File type and size

Large files, especially graphics and videos take longer to load. Flash animation files can also slow a website’s performance. Avoiding the use of flash and reducing file size can significantly increase the speed of your website.

Image size and type

Using low resolution JPEG pictures can dramatically reduce picture file size and increase website loading speed. Images can easily be edited in simple picture editing programs such as “Paint” or “Picassa”.

Video hosting

Hosting your videos on another site such as YouTube or Amazon S3 again increases your site speed because the videos are being stored on superfast cloud based web servers.

WordPress plug-ins to increase speed

Two Great Free WordPress plug-ins that I use to increase website speed are Smushit plug-in and W3 Total Cache.


Smushit is a great plug-in that optimises and reduces the size of images on your WordPress site. Images can be processed individually or done in one batch which makes the process very simple.

Link: Smushit Plugin

W3 Total Cache

At its simplest caching means storing, just like a squirrel stores nuts ready for the winter. A shop might store frequently sold items near the till instead of having to go to the stock room to get them. W3 Total Cache works in a similar way, keeping a store of your website resources so they can be accessed quickly. Total Cache requires a few minutes to setup, but the effort is well worth it. I rate W3 Total Cache as the best cache plugin there.

Link: W3 Total Cache Plugin

How to test page load speed

You can’t just test how long your site takes to load on your computer because of browser caching.

Your computer will already have files from your site stored in the cache so it will load much faster than the site would for a first time visitor.

You could go through the process of clearing your cache, but fortunately there are much easier ways to check your sites speed.

Google developer page speed tool

Simply paste in your URL and the Google page speed tool analyses the page to check which elements of your page are slow and produces a report.

Link: Google Page Speed Tool


The aptly named Yslow is the Yahoo equivalent of the Google page speed tool and works in much the same way.

Link: Yslow


Another useful tool is Pingdom because this also has the option to visualise the results

Link: Pingdom

Do sign up for my free report and more great tips by entering your email address in the box on this page. Ask any questions that you have about page load speed in the comments section below.

David Francis

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WordPress Websites

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Why use WordPress to create your website?

wordpress websites

wordpress websites

Like many online businesses, I now make almost all my new sites using WordPress. The reason for this choice is that WordPress is so easy to use, has amazing flexibility and is totally free.

When I first started out making websites I built them in HTML using website programs like Adobe Dreamweaver. This was how web design was taught and how most websites were built until WordPress evolved from being a blog platform into being a full blow website content management and design system.

Creating websites in HTML, even with a good design program is not easy. Even as an IT teacher I found it a steep learning curve designing business sites using HTML. Get one bit of HTML code wrong and the whole site looks wrong and it can take ages to fix simple thing like the page border.

WordPress is easy

WordPress websites are incredibly easy to set up. There are great tutorials that show you how to set up a WordPress site quickly and easily. Setting up WordPress site is so simple that once you’ve watched a few basic tutorials you should be able to set up your site in under an hour.

WordPress sites are incredibly easy to maintain and to add content to. To add new content you can use the simple text editor within WordPress itself, or you can copy and paste text from Microsoft Word or another text editor. In the latest version of WordPress you can even add pictures by dragging them from your computer into the upload box in the section of your WordPress site that you are editing.

WordPress Themes

Great free and paid WordPress themes provide you with ready built website templates that you literally need to add content to in order to create fantastic looking websites. There are ready made themes for just about any website you can imagine. You can also change or customise these existing themes or even have a theme custom made to your exact specification.

WordPress plugins

Plug-ins are what make WordPress truly amazing. Plug-ins are basically software tools that increase the things that your website can do, or your website’s functionality.

For example a calendar plug-in would add a calendar to your website. A photo gallery plug-in adds a photo gallery to your site. Many of these plug-ins are totally free, and it’s perfectly possible to build an amazing WordPress site without buying any premium, or paid plug-ins. There are, however, premium plug-ins you can buy that further extend what you can do with your WordPress site.

WordPress and Search Engines

WordPress web design

WordPress web design

Google and other search engines love WordPress sites. The standard default WordPress installation includes features that help your site rank well in search engines. For example your WordPress site will automatically notify, or Ping, the search engines and directories every time that you publish new content on your site. In addition to the SEO features that come as standard with WordPress sites, there are also SEO plug-ins that if used correctly can further improve your ranking in the search engines.

Creating WordPress Websites

In future articles and in my free Internet Marketing newsletter I will be providing WordPress tutorials, instructions and tips to help you build your own WordPress sites. Do sign up in the box on this page so you don’t miss out on getting my help to build your sites and your online business.


Categories : WordPress
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