Oct
08

What’s teaching got to do with Internet Marketing?

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Teaching is surprisingly similar to online marketing.What has teaching got to do with internet marketing?

Teaching also has many of the same challenges as selling online. If anything, perhaps teaching is even harder because pupils don’t choose to come to school. As a teacher most of the kids you have to try to teach wouldn’t even be there if they had a choice.

Teaching for almost 20 years taught me a lot about marketing. It’s your job as a teacher to sell often unwilling pupils the value of what you are teaching each lesson.

Here are my top internet marketing tips from teaching……

 # Grab Attention

 With a class, or with an online customer you have to grab attention quickly.

I used to start all my lessons with an unusual starter activity. Pupils would walk into my classroom and see a strange picture with a question, or perhaps watch a Youtube clip playing. They immediately want to know why? They were interested before I even start to teach.

Your website must also immediately grab attention. Your visitors won’t hang around unless your site grabs their attention. To do this you need powerful and effective headlines, sales copy and images.

# Demonstrate the benefits

I’ve worked with some very challenging and disaffected pupils. You have to sell pupils the importance of your subject and why they need to work hard now for rewards they won’t see the years to come.

One of the biggest challenges with these pupils is to persuade them about the benefits of doing well at school.

Pupils and customers need to know What’s in it for them?

If a teenage pupil has no goals in life it’s very hard to sell the idea that they need to work hard at school. Why should they spend time doing homework rather than playing computer games? Many pupils just can’t see the benefit to them of working hard at school.

I’ve been most successful mentoring students when I’ve been able to demonstrate the benefits to them of doing well at school. I’ve done this by doing things like taking them to visit universities and showing them the rewards that getting a good job can provide.

In online marketing, just as in teaching the most important thing to do is to demonstrate the benefits using our product will provide. Your customers want to know what’s in it for them? How will your product solve their immediate problems?

For example:

  • How will your product save them time?
  • How will make them money?
  • How will improve their health?

 

# Deliver quality content

Walk into any school and ask a handful of student who the best teachers are. The same teachers’ names will keep coming up. Kids know which teachers consistently deliver good lessons week in, week out. Those teachers are liked and respected. They rarely have discipline problems and get great results. I’ve worked in schools where raising the quality of teaching has literally doubled the whole schools’ examination results.

If you deliver top quality content throughout your online business you are just as likely as a teacher to be appreciated and successful.

# Consistency

Most kids who fail don’t fail because they don’t work. They fail because they leave things until the last minute. Then they panic and don’t have enough time to complete tasks to the required standard.

Most online businesses that don’t succeed also fail due to inconsistency. Typically a new online business gets off to a flying start with content added to the site every day for the first week…but by the end of just the first month little or no new content is being added.

# Planning

There’s a saying that “failing to plan is planning to fail”. I have rarely had to observe a teacher deliver a bad lesson that was properly planned and prepared. Most poor teaching starts to go wrong with poor planning. A teacher who doesn’t prepare an interesting lesson that is set at the right level for their students is doomed to fail. Without proper planning a new online business is just as doomed to failure.

# You won’t succeed on your own

Pupils have help forced on them when they are learning. They have to attend lessons and complete homework on time. They have someone there to teach them, help them and monitor their progress.

How many pupils would succeed without that help? I don’t think I would have, and I wouldn’t have succeeded in my online business without training and mentoring.

We wouldn’t expect pupils to learn without a teacher and to succeed online you need training and mentoring.

Your Action Steps

If you’re starting an online business you need to learn from someone who is already successful….you need to copy what they have done.

I recommend starting with “Copy and Profit Blueprint” a simple step by step guide to online success by one of the top online marketers in the UK. This is a great foundation on which to build your business.

Link: Copy and Profit Blueprint

Don’t try to work on your own. Join a training program with online support that will answer your questions and help you every step of the way. At the time of writing you can get a 2 month trial of a great training program with a fantastic online forum for just £9.99 for the first 2 months. This is an amazing offer that you should grab while it is still on offer.

Link: Training and Support Special Trial Offer

Regards,
David Francis

Related Articles:

Copy and Profit Blueprint Review

Internet Marketing Trial Offers

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