What’s In It For Me Marketing?

What’s In It For Me Marketing?

What’s In It For Me Marketing?

To have a successful online business you need to very quickly demonstrate what a visitor is going to gain from being on your site.

As I showed my last post, Billboard Mindset Websites, users decide in a matter of seconds whether a particular site is worth spending time on or not. They want to know, “What’s In It For Me?”

We have to show our visitors and potential customers exactly how they will benefit from our website and products/services. The better we are able to serve their needs the more successful our business will be. Everything we do throughout our business has to be about providing service and value.

How we demonstrate “What’s In It For Me?” changes as visitor’s progress through the sales process.

What’s In It For Me on your website?

Firstly we have to grab attention and explain benefits. The best way to show new visitors “what’s in it for them” is by telling them immediately what your site is about and how it can help them.

What’s In It For Me to join your list?

Secondly we need to give them reason to join our mailing list. You need to provide an incentive to get them to enter their email address. Usually the most effective way to do this is to offer a high quality free report. This is an ethical bribe. You’re giving away something of value in return for their e-mail address.

What’s In It For Me to read your free report?

Unless you’re free report is well presented and of real value your new customer won’t actually read your report and discover why they should do business with you. It is also very likely that they will unsubscribe from your list unless they find the report useful. To tempt you to join my list I’m currently giving away a great report about Making Money online, so do sign up to get it.

What’s In It For Me if I buy your product?

Your product needs to offer real value. The way to demonstrate value is in comparison with other products. For example a health care product might save on expensive medical bills. Another way to demonstrate value is to offer carefully related bonuses.

What’s In It For Me if I take your upsell?

Once a customer has bought the initial product from you is an ideal time to offer them another product or service. For example if you’re selling a course on how to set up a WordPress website you might offer coaching or provide ready-made websites as an upsell. The key to success with upsell is to make the offer closely related to the original purchase and to give a compelling reason why it is so useful. For example providing coaching would dramatically speed up the process of studying and implementing a WordPress course. Providing a ready-made website takes that even further because you would actually be doing the work for them.

Your online marketing has to answer these questions:

• What’s In It For Me on your website?

• What’s In It For Me to join your list?

• What’s In It For Me to read your free report?

• What’s In It For Me if I buy your product?

• What’s In It For Me if I take your upsell?

Your Action Steps

If you can provide compelling answers to these questions you have an effective online marketing strategy and will be well on the road to online business success.
Sit down and write out a list of benefits or “what’s in it” for your customer at each stage of your business process.

Don’t forget to claim your Making Money Online report by entering your email address in the box provided. I’ve also added a link below to my article about some great Internet Marketing Trial Offers that let you try out some of the best tools and training.

David Francis


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