How to Improve Your Website Loading Speed


website loading speed

website loading speed

Website load time is the time it takes for your webpage to appear on the user’s screen. Usually websites load so quickly that we don’t even notice the slight time it takes.

Why is website loading time important?

Internet users are generally very impatient. Even a slight delay in a webpage loading reduces the quality of user experience. So increasing the speed at which your site loads improves the site for the user. The better the user experience the better your site is likely to do. So this is one reason that website load time is important.

Another reason why you need to look at page loading speed is Google. Google now includes page load speed in website page rank. In other words if your webpage loads quickly you will be rewarded with a higher search engine result. If two websites are identical in all other respects but one is faster, the faster website will rank higher in Google search results.

File type and size

Large files, especially graphics and videos take longer to load. Flash animation files can also slow a website’s performance. Avoiding the use of flash and reducing file size can significantly increase the speed of your website.

Image size and type

Using low resolution JPEG pictures can dramatically reduce picture file size and increase website loading speed. Images can easily be edited in simple picture editing programs such as “Paint” or “Picassa”.

Video hosting

Hosting your videos on another site such as YouTube or Amazon S3 again increases your site speed because the videos are being stored on superfast cloud based web servers.

WordPress plug-ins to increase speed

Two Great Free WordPress plug-ins that I use to increase website speed are Smushit plug-in and W3 Total Cache.


Smushit is a great plug-in that optimises and reduces the size of images on your WordPress site. Images can be processed individually or done in one batch which makes the process very simple.

Link: Smushit Plugin

W3 Total Cache

At its simplest caching means storing, just like a squirrel stores nuts ready for the winter. A shop might store frequently sold items near the till instead of having to go to the stock room to get them. W3 Total Cache works in a similar way, keeping a store of your website resources so they can be accessed quickly. Total Cache requires a few minutes to setup, but the effort is well worth it. I rate W3 Total Cache as the best cache plugin there.

Link: W3 Total Cache Plugin

How to test page load speed

You can’t just test how long your site takes to load on your computer because of browser caching.

Your computer will already have files from your site stored in the cache so it will load much faster than the site would for a first time visitor.

You could go through the process of clearing your cache, but fortunately there are much easier ways to check your sites speed.

Google developer page speed tool

Simply paste in your URL and the Google page speed tool analyses the page to check which elements of your page are slow and produces a report.

Link: Google Page Speed Tool


The aptly named Yslow is the Yahoo equivalent of the Google page speed tool and works in much the same way.

Link: Yslow


Another useful tool is Pingdom because this also has the option to visualise the results

Link: Pingdom


Do sign up for my free report and more great tips by entering your email address in the box on this page. Ask any questions that you have about page load speed in the comments section below.

David Francis




  1. keith says:

    awesome man!! very cool links ,can you please also tell how to understand the critical path explorer of any website ,i need to understand it. A diagram is posted as per the url you post on google developers and i am not getting it.please help..

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