How to Create Hi-tech Sales Video on a Low Dollar Budget

How to create a sales video

How to create a sales video

Making a sales video is actually very simple. You don’t need an expensive video camera to create an effective video. In fact you don’t even need a video camera at all to create great sales videos.

You can make sales videos simply by recording a PowerPoint presentation or by adding a few pictures and titles together using a free program like Windows MovieMaker. You could also make videos by recording what is on your computer screen. This works really well for product reviews and “how-to” guides.

A big advantage of these methods is that you don’t actually have to appear in the video yourself. For those of us with a face made for radio this is a great advantage.

Recording a sales video

At some point however, you will probably want to make a video using a video camera. Again this really doesn’t need to be expensive. I have a friend who makes broadcast television programs using highly expensive professional equipment. He has all this equipment yet he often makes sales videos using a video camera that costs under $150 like the Flip UltraHD Video Camera. The reason he uses such a cheap camera is that the quality is perfectly good enough for putting on websites and on YouTube and it is so simple to use anywhere.

Video camera

[easyazon-image align=”right” asin=”B004I43MH2″ locale=”us” height=”120″ src=”http://ecx.images-amazon.com/images/I/31pziASTcOL._SL160_.jpg” width=”160″]I use the Flip camera sometimes because it is amazingly simple and really easy to keep in my pocket

I recommend the Panasonic either the HDC-SD90 or HDC-SD80 video cameras because they are both amazing quality for the price.

I own five video cameras but my favourite is the Panasonic HDC-SD90. This camera does cost around $550 and is far higher quality than you actually need, but has the option of adding a 3D lens that I just couldn’t resist.

The quality of the latest digital video cameras now is so good that it doesn’t matter which one you choose, but if you can afford the Panasonic it really is a great camera. The only thing I would stress is to pick a model that allows you to plug-in an external microphone. Surprisingly this is one feature that many cameras don’t have.

Lapel Microphone

[easyazon-image align=”left” asin=”B00006I51V” locale=”us” height=”100″ src=”http://ecx.images-amazon.com/images/I/41dX6yH02ML._SL160_.jpg” width=”160″]Audio quality is actually far more important than the video camera itself. The built-in microphone on a video camera isn’t good enough to record clearly. You may have noticed this when you record friends and family.

People just won’t listen to poor quality audio in a sales video. To get good audio quality you really need a microphone that clips onto the shirt or lapel of the person speaking in the video. (Hence the name, lapel mic.) An alternative is to have a microphone sat in front of you, or on a boom stand but I think a lapel microphone is much less obtrusive and better for sales videos.

I recommend using the Audio Technica ATR3350 lapel mic because it’s inexpensive yet produces high-quality results and is very reliable. This model is a wired microphone which means ther is a small cable running from the video camera to the lapel mic. This usually costs as little as $25. I’ve used a lapel mic costing thousands of dollars but I’m very happy using this microphone. There are wireless alternatives but these cost up to several hundred or even thousands of dollars.

Video Lighting

 [easyazon-image align=”left” asin=”B0034SABW2″ locale=”us” height=”160″ src=”http://ecx.images-amazon.com/images/I/51wqDdpBEZL._SL160_.jpg” width=”160″]I often use a simple video light with a soft box to defuse the light. This produces great video and avoids shadow on dark faces. At the time of writing you can get a great setup, the CowboyStudio 1000 W Continuous Video Lighting for around $80 from Amazon, but anything similar will do just as well.


Keeping the video camera still is absolutely vital. Many families already have a camera tripod and if you already have one just use that. If you have to buy a tripod, pick one like the Polaroid 72″ Photo/Video ProPod that has a swivel head in case you ever need to turn the camera smoothly.


All TV presenters work off an autocue. I often use a very simple version. My basic versioon of the autocue is just a large sheet card with bullet points to remind me what I need to say. I usually get my wife or son to hold this to one side of the video camera. Because I usually position the video camera about 7-10 feet away from me when I’m looking at the bullet points it looks like I’m looking directly at the camera.

There are also free autocue programs that you could run on your laptop. One of the easiest to use is Cue Prompter. The only drawback with a laptop based autocue is that it that does mean having the laptop high up and close enough to read from. A professional autocue system like newsreaders use costs thousands of dollars so I usually use simple bullet poins on card. If you ever need to use a professional autocue I would suggest hiring, rather than buying the equipment.

Video equipment budget $300-$700

The total cost of a basic video camera, microphone and video light is around $300. You may need to spend another $30 on a tripod if you don’t already have one. Buying the Panasonic HDC-SD90 would bring this up to $700

The equipment that you need to make great sales video is really that simple and inexpensive. Far more important is that you learn the right techniques for making the video. It’s a bit like buying a guitar. The simplest thing I did was buying my guitar, the hard thing was learning how to play it. I’ve had weekly lessons for the last three years and am still learning how to play the guitar.

Fortunately learning how to make great sales videos is much easier than learning to play the guitar. I’ve been teaching video editing in schools for many years and you can learn to make a sales video by trial and error. But if you’ve never made a sales video before I suggest that you get some training first.

Attending a video production course is likely to be quite expensive because of the cost of the trainer, venue and equipment. An online video course is a much better alternative to learning how to make the video. I would strongly recommend the Online Video Champ training course by top UK Internet marketer Neil Travers. Neil teaches you everything you need to know about creating a sales video through a series of online video tutorials. What I really like about Online Video Champ is that it is created by someone who actually makes sales videos for his very successful online business. Neil shows you how to make videos with a video camera and without, using the techniques I mentioned before. He is also very down to earth and manages to make everything very easy to understand. To find out more about Online Video Champ training course just click the link below.

Link: Online Video Champ




Leave a Reply


Free Online Training