3 Simple Ways to Spy on Your Competition


These three techniques are incredibly simple, but very effective. It always surprises me how many people don’t actually bother to study what their competitors are doing. The best thing is that you really don’t need to use expensive tools like KeywordSpy to be able to spy on your competition.

You wouldn’t open a restaurant without doing market research. You would look at existing restaurants, at their menus, themes and advertising. Internet marketing is just like any other business, the better your research the higher your chance of success.

Your competitors may well have spent several years and thousands of dollars perfecting their advertising, landing pages and keywords. You can benefit from their effort, research and expense.

There are paid tools that you can use to do this research but the following three methods are simple and free.

Spy on your competitors’ ads

Advertising on Google can be very expensive. If your competitor has a long-running ad on Google the chances are that they have invested time and money testing and improving that ad. So the first thing you should do when starting a new project is to research the ads that appear when you you’re your main keyword into Google.

The trick here is to perform the same search every day for between 7 and 14 days. Take screenshots or make a note of the ads that keep appearing in the top four positions. If an ad only appears on one or two days the chances are it isn’t a very good ad. On the other hand ads that appear regularly are likely to be very successful.

You now have a list of highly effective ads that you can adapt and use in your own advertisings, sales copy and also in the Meta description of your site (This is the description or text that appears next your website name when it appears in the search engine results.)

Spy on your competitors’ landing pages

Just like Google ads, your competitors have labored long and hard to create the sales copy on their landing page or homepage. Look at the homepage of the top four websites in both the paid and organic search engine results. These eight pages will provide you with a very valuable insight into your market.

Studying these pages will enable you to very quickly identify the benefits and features that you need to focus on. You also have eight good examples of sales copy to help you write your own landing page and offers. Taking the trouble to do this research really is vital, but time after time I’m shocked to discover that people just don’t bother.

Spy on your competitors’ keywords

Having found the top webpages in your market it is usually very easy to view their keywords. The method you use to view your competitors’ keywords varies slightly depending on which Internet browser you are using. I will show you how to do this using Firefox, Internet Explorer and Google Chrome. Providing that the site has written in HTML it is simply a matter of viewing the page source HTML code and reading the keyword list. This doesn’t work for some sites, such as those written in Java script, so just ignore those for the time being.

spy on your competitor's keywords

Spy on your competitor’s keywords

How to spy on your competitors keywords using Firefox

To see your competitors keywords using Firefox you simply have to right click on the webpage and select “View Source”.

This will display the html code of the webpage and near the top of the page you should be able to see the keyword list that the site is targeting. If not just right click again and search the page for “keywords”.

Spy on your competition using Firefox

Spy on your competition using Firefox


How to spy on your competitors keywords using Internet Explorer

In the top toolbar select “View”. From the drop-down menu that appears select “Source”. Again you see or right click and search for the keywords that the site is targeting.

spy on your competition using Internet Explorer

Spy on your competition using Internet Explorer

Please let me know if these tips were helpful to you in the comment section below.

Do use these simple tips, they will really help your online business succeed. For more great tips and advice do sign up now for my newsletter by entering your best email address in the box provided.

David Francis


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